Joico sent me a super cute PR package including their new K-PAK Color Therapy Luster Lock Instant Shine and Repair Treatment. I haven't previously heard of Joico but after doing a little research, they are a salon professional brand of hair care products. Their motto is "Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world." Joico can be found at Ulta Beauty and many salons across the country. As you know, I have been dying my hair red for years. I am always looking to try new products that are for color treated hair. I was really excited to try this out. Keep reading to learn about this product and my thoughts on it!
Inside the PR package was the K-Pak Color Therapy Luster Lock Instant Shine and Repair Treatment, a cute journal, and a gold key charm necklace by Kyle Chain Design.
Kyle Chain Design Key Necklace
I thought that this was super cute and definitely something that I would wear.
Next, the star of the show....
Here is what is said about this product on the Joico site:"Pick this lock and we’ll steal your heart! Introducing K-PAK Luster Lock: our instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use, prepare yourself for #lustworthylocks.